Online Course

The Business of Making Money with Horses

          This course establishes basic business principles, then explains the facets of the horse industry and shows students how to find the ‘potential’ for profits within the various markets. The course surveys pinhooking, claiming, training, resales, and breeding operations. In addition to highlighting the areas for profit opportunity, the course solidly grounds the student with good bookkeeping practices.

               I. What is the business of horses?
                    A. Competition for profit, selling horses or providing services
                    B. What is it you ‘love’ to do?
                    C. Finding your niche
                    D. Determining your potential    
                    E.   Financing your business
                    F. Establishing your business

              II. Potential is what sells horses.
                    A. Learning what the market demands
                    B. How to find ‘potential’ in a horse
                    C. Developing a catalog sales sheet

             III. Pinhooking weanlings and yearlings.
                    A. Advantages of pinhooking
                    B. Looking for big returns on investment
                    C. Rules and guides for success

             IV. Training young horses for competition and resale.
                    A. Three ways to make a profit
                    B. Avoid testing the horse’s abilities

              V. Claiming can return rapid rewards.
                    A. Twenty-five percent produce profits
                    B. Put them where they can win
                    C. Easy entry, easy exit

             VI. Broodmares are risky business.
                    A. Avoid the conventional approach
                    B. Breed for profits, not genetics

            VII. Stallions require Syndication
                    A. Too many stallions, too little money
                    B. Syndication finances business
                    C. More partners mean more salesmen
                    D. Guidelines for limited partnerships

            VII. Trainers are in a special position.
                    A. Look good, feel good business
                    B. Opportunities abound
                    C. Increasing profit margins

             IX. Business has tax advantages.
                     A. IRS becomes your partner
                     B. Invest in horses, not ‘shelters.’

              X. Simple bookkeeping system.
                    A. Your records must be perfect
                    B. Keeping things simple and clear
                    C. A guide to maintain profit picture

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Equine Studies Institute